About the Author
Meet Ron Cougler, Author of The Ultimate Entrepreneur’s Handbook
About the Author
Meet Ron Cougler, Author of The Ultimate Entrepreneur’s Handbook
Ron Cougler
Ron Cougler, HBA, CMA, is a passionate entrepreneur, educator, and lifelong business professional dedicated to empowering the next generation of business leaders. With over 30 years of experience teaching business studies and an equally extensive career working in the real-world business sector, Ron brings a unique and practical perspective to entrepreneurship in Canada.
His entrepreneurial journey began at the age of 10 with a lemonade stand and a used comic book shop — humble beginnings that foreshadowed a lifetime of curiosity, leadership, and innovation. Ron earned his Honours Business Administration degree from the prestigious Ivey Business School at Western University and later completed his CMA designation while teaching full-time.
Throughout his career, Ron has held executive and leadership roles across the education, nonprofit, software, and finance sectors, including Executive Director roles at STEM Camp and the Oxford Community Foundation. He’s also worked as a controller, consultant, finance manager, and post-secondary instructor. As the owner of Peache House Press, Ron continues to publish educational resources designed to inspire both students and entrepreneurs.
A Teacher at Heart, A Business Leader by Practice
Ron’s love for entrepreneurship is matched only by his passion for teaching. He has developed curriculum and taught courses in accounting, marketing, entrepreneurship, business law, and more — helping thousands of students understand the foundations of business. He currently serves on several boards and continues to mentor, write, and inspire through his books and public engagements.
Why Ron Wrote This Book...
With The Ultimate Entrepreneur’s Handbook, Ron aims to provide a practical, approachable guide for aspiring and existing business owners. The book blends business theory with real-world application through 30 compelling interviews with Canadian entrepreneurs, each offering unique insights and advice. Ron’s goal? To create a one-stop resource that motivates readers to take the leap, start their journey, and build successful, sustainable businesses.
Ron's Impact
Executive Director, STEM Camp (2014-2024) helping son Kevin STEM Camp CEO and Founder grow summer STEM camps across Ontario.
Creator of Classroom PUZZLERS & educational content for BUSINESS STUDIES
Finance and operations expert with cross-border experience in Canada and the U.S.
Long-time board member and leader in local nonprofit and business organizations
Ron’s Thoughts on Entrepreneurship in Canada
With over 3.5 million entrepreneurs in Canada, small and medium-sized businesses form the backbone of the economy. Ron believes entrepreneurship is not just a career — it’s a calling. He advocates for the rise of women entrepreneurs, immigrant founders, and young innovators, all of whom contribute to Canada’s diverse and growing entrepreneurial landscape.
Ron’s Favourite Quotes on Business
“Start now, even if it’s a small business.” — Michelle Romanow
“There is no elevator to success. Take the stairs.” — Manjit Minhas
“If you love what you do, and put the customer first, you will succeed.” — Ray Kroc
“Whatever you do, be different. If you’re different, you stand out.” — Anita Roddick
“It’s fine to celebrate success, but important to heed the lessons of failure.” — Bill Gates
Our Blog
Common Pitfalls for New Entrepreneurs
Common Pitfalls for New Entrepreneurs
Starting a business comes with challenges. Avoid these common mistakes:
1. Skipping Market Research: Failing to understand customer needs can lead to poor
product fit. Research your market before launching.
2. Ignoring Financial Planning: Overlooking cash flow management or underestimating
expenses can strain your business early on.
3. Failing to Delegate: Trying to do everything yourself can limit growth. Trust employees
or outsource tasks as your business expands.
4. Neglecting Marketing: Even great products need visibility. Invest in strategic marketing
to attract customers.
5. Resisting Change: Being adaptable is key. Stay open to new trends, technology, and
customer feedback to keep improving.
By avoiding these pitfalls, you’ll strengthen your chances of achieving long-term success.
Connect with Ron
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Unleash Your Business Brilliance.
“Work hard—but don’t forget your family. Balance matters.”
— Featured Entrepreneur, Chapter 14